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Posted by carlycs A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello and welcome to another edition of Whiteboard Friday. My name is Carly Schoonhoven, and I'm a Senior SEO Manager at Obility . We're a B2B digital marketing agency here in Portland, Oregon. Now if you work for an agency, you know that sometimes a really valuable SEO audit can be the difference between winning over a client and losing out to someone else. So something I sometimes struggle with is how to level up your basic SEO audit into something that's really impactful for a B2B company that is in need of a long-term, strategic plan. Now when I'm talking abo...

Posted by IzabelleHundrev If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together. While this may seem obvious, you’d be surprised how many marketing teams are really good at one or the other, but fail to find the balance between both. Below, I’ll share why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business. SEO and CRO: Why you can’t have one without the other Being discoverable is more important than it’s ever been. If a prospective buyer can’t find your business online, th...

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. You’ve tried to send them keyword ideas, but so far, they haven’t been receptive to your suggestions. Or how about this scenario? You’re a marketing director at a startup. You know that you need content, but don’t have the expertise or time to do it yourself, so you ask your network for recommendations and find yourself a freelance writer. The only problem is, you’re not always sure what to assign them. With little instruction to work off of, they produce content that misses the mark. The solution in both of these scenarios is a content brief. However, not all content briefs are created equal. As som...

Posted by PierceBrelinsky The web is in a golden age of front-end development, and JavaScript and technical SEO are experiencing a renaissance. As a technical SEO specialist and web dev enthusiast at an award-winning digital marketing agency, I’d like to share my perspective on modern JavaScript SEO based on industry best practices and my own agency experience. In this article, you'll learn how to optimize your JS-powered website for search in 2021. What is JavaScript SEO? JavaScript SEO is the discipline of technical SEO that’s focused on optimizing websites built with JavaScript for visibility by search engines. It’s primarily concerned with: Optimizing content injected via JavaScript for crawling, rendering, and indexing by search engines. Preventing, diagnosing, and troubleshooting ranking issues for websites and SPAs (Single Page Applications) built on JavaScript frameworks, such as React, Angular, and Vue. Ensuring that web pages are discoverable by search engines thro...

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in five easy steps. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. I'm Zoe from Moz's Learning Team. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. If you're not familiar with STAT, it's a ranking tool which is very good at pulling big data. What's a featured snippet?    For those of you that might not know what a featured snippet is, it's one of those answer boxes that appear at the top of a search results page. It's the result that shows up directly beneath the ads after the search is performed. So, for example, if you did a search for somethi...

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month. (This is assuming all other things are equal.) Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Yet, the difference in their traffic numbers makes it look like Yieldify hasn’t been doing much SEO, but that’s not the case. For instance, when I used the MozBar to analyze the on-page optimization they did on their article about trust badges, I could tell they’re at least following basic SEO principles, like having focus keywords in their URL, page titles, headers, and meta descriptions: I...