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Day Two Learnings From the Three-Ring MozCon Circus
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Day one of MozCon Virtual gave us a great start to this year’s conference – from surviving the COVID news agenda, to the science of purchasing power, to game-changing ways to use the Google Search Console API. If day one was a preview of things to come, I knew we were all in for a treat as we headed into day two! With that said, day two has arrived! Me, rolling into #MozCon Day 2. I'll need to catch up on Day 1 in the recordings. Hey @dodgejd -- thanks for taking notes pic.twitter.com/4IlOxaGJna — 👋 SEO Patti 💉 💪 (@SEOPatti) July 13, 2021 Oh, and before I forget, remember that dance breaks are not just okay, but encouraged at MozCon. Dance breaks are not just okay at #MozCon , but encouraged. 💃 Make sure you take some time to get out of your chair and dance it out to our MozCon playlist: https://t.co/srXl8pm8gZ — Moz (@Moz) July 13, 2021 Ross Simmonds – Why Marketers Should Think More Like Investors To Drive Content Results In this session, Ross talked about t...
Come One, Come All! The MozCon Virtual 2021 Day One Recap
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Our favorite time of the year is here! The second ever MozCon Virtual kicked off yesterday with attendees from over 35 countries. There were networking rooms, photo booth pics, and live tweets. It almost felt like we were back together in one place (just minus the donuts). Lack of donuts aside, everyone was super excited to be back at MozCon for another action-packed conference. Day one’s speakers brought their A-game and really got people thinking. Already had several 🤯 moments at #MozCon and it’s only Day 1! Can’t wait for tomorrow. Cheers! — Kavi Kardos (@therarevos) July 12, 2021 For those of you who may have missed it, or those of you who had a hard time keeping up with this three ring circus, here's a quick recap! Sarah Bird — Welcome to MozCon Moz's fearless leader started MozCon Virtual off with a bang! She introduced Moz Group, a result of the merger with J2. Then, she announced two product releases — one in alpha and one in beta! Both will be further explain...
5 Ways to Measure and 3 Tips to Improve Website Engagement
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Today is the last day to purchase MozCon Virtual 2021 tickets! As a sneak preview of the amazing content you can expect to see, please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can measure and improve your website engagement in order to determine whether or not you actually need to redo your website. And don't forget to grab your ticket to see Dana's presentation, Build for Search: Modern Web Dev That Puts SEO First , along with our other amazing speakers on July 12-14: Secure Your Seat at MozCon Virtual Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Howdy, Moz fans. My name is Dana DiTomaso. I'm President and partner at Kick Point, and we're a digital marketing agency headquartered in Edmonton, Alberta, Canada. I'm going to be talking to you today about a question that I think many people have, which is how do you actuall...
Fulfill Untapped Customer Demands Through Your Faceted Navigation
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Faceted navigation allows customers to narrow down search results based on specific product attributes. They typically exist on Product Listing Pages (PLPs) and are a great way to help users intuitively discover products but managing this filtering system is a common SEO challenge. Crawling and indexation need to be controlled. However, if we look beyond their inherent functionality, facets can offer us considerable potential. By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels. Match consumer intent with long-tail search queries Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game. If we search for “long sleeve wedding dresses”, we can see how David’s Bridal’s optimized facet page (Domain Authority: 67/100,...
MozCon Virtual 2021 Interview Series: Dr. Pete Meyers
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Resident Moz search scientist Dr. Pete Meyers returns to the MozCon stage this year, and we're so excited for his presentation: Rule Your Rivals: From Data to Action . In our last interview before the show, we talked with Dr. Pete about 2020, the trends he's seeing in the SERPs, and what makes competitive analysis effective. Read the full interview below, and don't forget to grab your ticket to see Dr. Pete and our other amazing speakers at MozCon Virtual 2021 (ticket sales end Friday, July 9!): Secure your seat Question: 2020 was quite a year, how was this year for you? Did you have any favorite projects? Dr. Pete: Honestly, there were a lot of days this past year when it felt like just staying alive and sane were our main project (and I’m not sure I completed the sane part). Here at Moz, the Product team and I have been hard at work on an upcoming suite of competitive analysis tools, and I’m excited to finally get the first part of ...
A Statement in Support of Indigenous Peoples in This Time of Grief
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We express solidarity with the Indigenous communities of this continent grieving their precious lost children. What occurred at the boarding and residential schools of Canada and the US is cruel beyond words. We call for the rights, needs, requests, and words of Indigenous Peoples in their own voices to be foregrounded in all areas relating to cultural genocide. At Moz, we have been working for the past year with the Tribes, Nations, and Bands in the traditional homelands in which our offices are located to draft an approved Statement of Land Acknowledgement, but we still have so much more to learn. We recommend the following resources to our community for further learning in support of Indigenous Peoples. Learn The first step toward change is education. We've compiled resources you can use to learn more about these tragedies: Learn about what happened at the residential and boarding schools. Listen to survivors. Indigenous survivors and advocates have spent decades tell...