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Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix the hole then add water? In other words, do you channel your budget into attracting people who are “pouring” through without taking action, or do you fine-tune your website so it’s appealing enough for them to stick around? Our recommendation? Optimize the conversion rate of your website, before you spend on increasing your traffic to it. Here’s a web design statistic to bear in mind: you have 50 milliseconds to make a good first impression. If your site’s too slow, or unattractive, or the wording isn’t clear, they’ll bounce faster than you can say “leaky bucket”. Which is a shame, because you’ve put lots of effort into designing a beautiful product page and About Us, and people just aren’t getting to see it. As a digital web design and conversion agency in Melbourne, Australia, we’ve been helping our customers optimize th...

“Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and services while spending as little time as possible on business premises. Google gets this, and is taking one step after another to position itself as the intermediary for this foundational query. Becoming the “ transaction layer of the Internet ” is how my friend and colleague David Mihm of Near Media describes Google’s aims when it comes to online shopping and the role they plan to play in it. As local businesses everywhere have scrambled to implement e-commerce and delivery features, Google has been very busy, too, with its own developments. Perhaps the simplest of all these opportunities to get started with is Google My Business Products — a sort of virtual window shopping interface that can really spruce up your listings. Located in eligible GMB dashboards and with an output that’s visible on several local...

While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what  and  why  in order to get results.  To that end, Moz's own Ola King walks you through the three main pillars, or as he calls them, "bosses", of SEO work. All of your SEO strategies feed into their demands, but they all need different things.  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. I'm Ola King. I work at Moz, and I'm excited to join you today for this edition of Whiteboard Friday. I will be talking to you about the three bosses of SEO.  Creating high quality content , making sure that you have a solid link building strategy , making sure your site is technically sound , these are great things to do when it comes to SEO. However, none of them would...

A brief history of Google’s mission to make the web faster In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly. In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites. Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers . That percentage continues to increase. The latest published statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices . Mobile’s now-dominant role in search led Google to develop its “Accelerated Mobile Pages” (AMP) project. This initiative is aimed at encouraging website owners to create what is essentially anoth...

What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best over time. The most relevant message will be shown to the customer. Responsive search ads are the default ad type in Google Ads Pay Per Click (PPC) search campaigns as of February 18, 2021 . This change isn’t surprising, considering Google’s increased focus on automation in Google Ads. Since responsive search ads adapt their content to show the most relevant message to match customer search terms, they help you reach more customers and may help to increase conversion rates and campaign performance. According to Google, advertisers who use responsive search ads in their ad groups can achieve an increase of up to 10% more clicks an...