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Next up in our top three 2021 Whiteboard Friday episodes, in this installment from February, Andy Crestodina walks through how to get your message across successfully if you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription SEO is actually really hard to explain. There are so many concepts. But it's also really important to explain so that we can show value to our clients and to our employers.  My name is Andy Crestodina. I'm the co-founder of Orbit Media Studios . We're a web design company here in Chicago. I've been doing SEO for 20 years and explaining it for about as long. This video is my best attempt to help you explain a really important concept in SEO, which is Domain Authority , to someone who doesn't know anything at all about SEO, to someone who is non-technical, to someone ...

Content marketing and optimization are crucial parts of any respectable online marketing strategy. Without content, how does your target audience know who you are and what you’re offering them? Without content optimization , how do you expect that audience to notice you at all? For my team at Tao Digital Marketing , our work with AFG Law goes to show that results can be achieved by focusing on creating the right content for the right audience. In this case, we saw:  Leads increase from 306 to 840 (174%) Increased impressions from 1.44m to 3.57m (148%) Increased clicks from 17.5k to 55.5k (217%) Clicks on top page increase from 8,549 to 30,419 (255%) By making strategic changes at the right time and focusing our efforts on optimization, we generated these positive results — and so can you! Objectives The objective of any SEO work is ultimately all the same: to increase leads and generate sales. We wanted to improve the customer journey through the sales funne...

As we wind down 2021, we’re taking a look back at the most popular Whiteboard Friday episodes from the year. First up, from August, small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles. Editor's note:  Beginning at 1:49, when Claire mentions "referral traffic", it should be "referral information".  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hey, Moz fans, and welcome to another edition of Whiteboard Friday. Do you have a Google My Business listing or do you work with clients that have Google My Business listings, and do you want to know more about the value of the traffic that Google My Business drives to your website? Well, if you do, this is the Whiteboard Friday for you. So I'm Claire Carlile, and I am a local search expert at BrightLocal, and today I'm going to speak about UTM tagging for Google My Business.  What...

Keyword clustering is the SEO tactic if you want to seamlessly optimize your SEO content and streamline your workflow at the same time. The best part? Keyword clustering is fairly simple, and Google SERPs give you all the information you need to make an informed decision on exactly how to do it. It’s a timely process, but trust me, it’s worthwhile. Done well, this tactic will pay dividends to your SEO and marketing strategy for years . So, how do you do it and why is it important? Let’s find out! Benefits of keyword clustering Keyword clustering has as much commercial value as it does for SEO and marketing. Although its primary purpose is to assign keywords to content pieces and content types in a bid to secure organic ranks, what it also does is lay down the foundation for your marketing team’s efforts in the next six months (or more!). Through keyword clustering, a business can expect to: Write content that better serves the buyer through a deeper understanding of search/k...

Last month, Google dramatically expanded indented results in organic SERPs. A recent study by Moz of 10,000 competitive keywords showed that up to 40% of SERPs displayed indented results on page one. Here’s just one example: Google has determined that both pages are relevant to this search (for “how many algorithm updates per year”), but that the specific blog post is more relevant. Indented results are of particular interest to SEOs because not only can you double-dip, but the indented listing(s) can, in some cases, get pulled from lower positions and effectively get a ranking boost. I’m happy to report that our STAT Product team has been hard at work implementing indented results in rank tracking and they are now available in SERP feature tracking. Here’s a quick walk-through of how to put indented results data to work. Step 1: The SERP Features tab You can quickly get an overview of indented results for your site by clicking on the “SERP Features” tab. You’ll see the indented ...

Before you start reading, I'll forewarn you that this article will start with a tweet and end with a challenge. Sound good? From one of my favorite SEO role models, and founder of Women in Tech SEO, Areej AbuAli :  So, before getting lost in the sauce in the various metrics, it’s important you understand that your business goals are unique to you, so the way you measure your goals should reflect that. From there, the next steps are to get a better grasp of what quality traffic means for your website, and then evaluate how users engage with your content.  To get a better understanding of what’s considered “quality traffic”, we’ll look into various Google Analytics metrics that will help you create a rock solid SEO strategy.  Why does quality of traffic matter for SEO success? At the end of the day, quality traffic is what accelerates business success, especially for post-publishing optimization.  For example, let’s assume your blog has 200 visitors per month w...

I like email. Data says almost all of us do. Email breathes easier than the social noise pollution of customers and brands trying to shout at each other through a disjointed deluge of disaster and dog photos. Ever notice how your brain feels switching from the overstimulation of Twitter to the one-on-one hush of a list of emails which you can either choose to open or delete? Do you experience a difference? Stats indicate that our private email inboxes are a sort of refuge we’ve come to count on, a quieter corner where people can experience satisfying customer service when done right. When Moz and SMB email marketing software provider iContact    joined hands this past summer, I began looking for an opportunity to explore our shared goals of facilitating brand discovery and brand-consumer communication. Like you, I’ve absorbed years of steady statistics about the outstanding ROI of email marketing amid louder social media hype, but this was my first chance to sit down with ...