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After three years and two virtual conferences, we gathered some of our best friends in the industry for the biggest SEO party of the year in Seattle — MozCon 2022. It felt great to be back in-person at camp MozCon, gathering insights and and watching tactical presentations from industry leaders, not to mention the opportunity to connect and network with fellow attendees! And we're happy to share that if you missed the conference live, the MozCon 2022 video bundle is now available for your viewing pleasure! Start watching now For $299, you'll gain access to every presentation and speaker deck to watch as many times as you'd like. Schedule a viewing party with your team and get everyone on board with the best digital marketing advice, data, tools, and resources for the coming year. If you'd like a taste of what this year's video bundle's got cooking, check out Dr. Pete Meyers ' talk from this year's event: Moz - The MozCon 2022 Video Bundle - pre or...

In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might see for visual search content. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to my Whiteboard Friday on visual search. Today, I'm going to talk about the different optimizations that you can make for visual search and the different kinds of results that you might see for visual search content. Visual search optimization So what happens with visual search is that you would do some optimizations on your website. Then, the user would do a visual search, and then they might get a different kind of result. Image SEO So the kinds of optimizations that you should consider for visual search, which is searches that are made via Google Lens or Pinterest Lens or via Bing's image search tools, include image SEO a...

Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant to remind businesses of all sizes that their websites — just like physical storefronts — need to be accessible to people with disabilities.  The DOJ guidance comes at a time when the majority of US businesses are getting swept up in accelerated digital transformation and a struggle to make their websites accessible to people of all abilities.  According to WebAIM’s most recent accessibility analysis of the top one million homepages, 97% of websites have accessibility errors — such as low contrast text and missing written descriptions of images — failing to meet some of the basic Website Content Accessibility Guidelines (WCAG), a de facto international standard. This is a slight improvement from 2020, when 98% of homepages were inaccessible.  With only 3% of the Internet accessible, we have an urgent problem on a big scale.  There are a...

As a writer at a content marketing agency, I’ve written for a lot of different clients, and almost everything I’ve produced has been intended to rank on Google and encourage website traffic. Here’s the challenge I (and every other marketing writer on the planet) am up against: search competition. No matter what industry you’re in, or target audience you’re speaking to, you’re not alone. You have competition. And if you and your competition both understand the SEO game (which is very much the case for most companies nowadays), then what do you have to fall back on to protect your visibility in the all-important SERPs? According to Google, it’s E-A-T: Expertise, Authoritativeness and Trustworthiness. But here’s the complicated thing: Every one of my clients — even the small ones thriving in very big industries — has expertise, and authoritativeness, and even trustworthiness. So, how does that help them in search? And how can they possibly prove to Google, amid all the noise and comp...

Location pages are an important part of multi-location SEO for enterprises and SMBs alike, but they aren’t easy to get right. At best, they should give potential customers zero excuse to choose a competing business. Often, though, they struggle to provide unique value and offer essentially the same information as the home or service pages — but with a different city in the H1 and meta title. This happens because unique content is hard to come by when every location does or sells the same thing. The question isn’t, “How should I go about creating an awesome location page?”, but rather, “Am I giving customers enough unique value to even justify this page in the first place?” If the answer is “no,” it’s time to find new opportunities for valuable content. Read on for ways to determine whether you’re offering unique value for your location pages, and how to make them better. Is your content actually unique? When it comes to building awesome location pages that will impress your custom...

In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted in four simple steps: research, creation, distribution, and optimization. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz friends. I'm Ross Simmonds, and today we're going to be talking about something that I hold really deep to my heart — the idea of using content to generate revenue, generate business results. We're going to be talking about how to create a content marketing engine that ultimately will make your money jiggle, jiggle, or fold, I don't know. But either way, what we're going to be talking about today is something that I really hope you can apply to your content marketing teams, that you can apply to your entire engine and ultimately shape the way that your content culture opera...

When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best friends, there are some essential soft skills to learn that will help you excel in your role and progress in your career. But first, let’s look at the definition of what we actually mean by soft skills. What are soft skills? Soft skills are abilities that allow a person to communicate and work with others effectively and harmoniously. Whether you’re a content or technical SEO, in-house or agency, your soft skills will help you navigate any work environment and process. That’s because in any role, even in tech roles, we are still working with other human beings. Not to mention that SEO is mostly a cross-functional team effort, which means you’ll need to be comfortable interacting with your stakeholders. And if you are an SEO at management level, you might find that there are even trickier interactions to have with your...