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Google Business Profile is both a free tool and a suite of interfaces that encompasses a dashboard, in-SERP editing, local business profiles, and a volunteer-driven support forum with this branding. Google Business Profiles and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. An introduction to the basics of Google Business Profiles First, let’s get on the same page regarding what Google Business Profiles (formerly Google My Business) are and how to be part of it. What is Google Business Profile? Google Business Profile (GBP) is the branding of a multi-layered platform that enables you to submit information about local businesses, to manage interactive features like reviews and questions, and to publish a varie...

In this week’s Whiteboard Friday episode, Shawn walks you through four steps to overcome the challenge of gaining prioritization for your SEO projects, and how to connect your initiatives with a business’s timelines and goals. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to this week's version of Whiteboard Friday. I am your host this week, Shawn Huber. Currently my role is Director of SEO at Trellis Law, but previously I was a senior manager of SEO at T-Mobile and that's why we're here today to talk about my experiences while at T-Mobile. That brings me to our topic of this week — How to Get Buy-in for Your SEO Projects. If you go back a few weeks, you can catch a really awesome episode of Whiteboard Friday from Kavi, that talks about the ROI of SEO . I highly recommend you watch that so that way it helps you with this next step here. All right. In the SEO world, you know we...

Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help you to carve out a competitive advantage. As search engines adapt to provide the best results to conversation queries, your web content should adapt too. Once you understand the principles, you can apply semantic SEO writing to any niche. In this post, I’ll outline some of the successful strategies I’ve used across different types of sites along with some insights into the results they have achieved. Let’s start by explaining a little more about semantic search and content before we examine some useful applications and tips. How does semantic search work? Semantic search provides the best results for user queries by understanding user intent and language. Through machine learning and artificial intelligence, search engines have gained a deep knowledge of the semantics (or meaning) of words and phrases, and how they link to each other. Google understands entit...

In June 2022, the Moz team released The Professional's Guide to SEO — a resource to help level-up anyone comfortable with the basics of SEO, who have some experience practicing it professionally, and who crave the challenge and reward of moving from intermediacy toward mastery. And now, we're excited to announce a series of bonus chapters for different SEO niches, that will be added to the core guide over the next few months!  First up:  Enterprise SEO . What's in this chapter? Managing the on- and off-page optimization tasks for a large business's website (or websites) is only part of the battle for enterprise-level SEOs. In order for your SEO tactics to be successful, you also need to consider the bigger operational and interdepartmental workflows and priorities that will come into play. With all that in mind, this chapter will help you: Break silos and create a culture of SEO Scale your SEO efforts Use SEO to bolster your brand Develop meaningful content...

Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. Building on the recent post about Aira’s new keyword estimation worksheet , in today’s episode, Robin walks you through a good strategy for this all-important estimative work. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Good evening, good afternoon, and good morning wherever you happen to be in the world. My name is Robin Lord. I work for a digital marketing agency called Aira here in the UK. I'm going to be talking to you about estimating opportunities with different searches. Now, it's really important that we're able to estimate opportunity because it gives us a way to talk about how valuable our projects are to other people and it helps us to figure out where we should be focusing o...

Link research is an essential pillar of an SEO strategy, but competitive link research can help you get a leg up. It’s vital for websites to not only know about their own link profile, but to also have an effective strategy in place to stay relevant against competitors. Hopefully at this point, you know who your competitors are, and hey, that’s half the battle. If you still aren’t sure, check out our Competitive Research tool in Moz Pro. This tool can help you find out exactly who your competitors are, the keywords they rank for and what their top performing content is. If you would like to understand our Competitive Research tool more, and learn how it can be used to your advantage, feel free to book a Moz Pro Kick Off Call with a member of Moz’s Onboarding Team below. Book a Moz Pro Kick Off Call So, why do we want to conduct "competitive link research"? Learning how others are performing can help guide your own linking strategy, and you may discover tactics that yo...