Social Media Internet - Toplistviet.Org

MozCon is returning in-person to Seattle August 7-8, 2023 and this year, we’re excited to bring the Future of Search to our stage.  From networking with peers, hearing from industry leaders, and making new connections that can help grow your business or career, conferences offer so many benefits to attendees. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business?  Don’t worry, we’ve got a plan. (And if you want to skip ahead to the letter template, here it is!) Get the Template How to make the case Business competition is fiercer than ever. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top. And that’s exactly what MozCon is going to help you do.  Covering everything a growing marketer needs (SEO, content, strategy, growth), MozCon delivers top-notch talks from hand-selected speakers over two days in August.  The...

We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn't prove an impact.  These test results are, in fact, where you can likely find the most valuable insights. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Will Critchlow. I'm the founder and CEO at SearchPilot . We run tons of SEO tests , and if you've ever seen me speak on one of these before or on a bigger stage, you have probably heard me talk about a lot of winning tests, those nice situations where you run an A/B test and you get an uplift and you get to celebrate. Today, we're going to be talking about losing tests. So these can be the negative ones or the ineffective changes, the ones where you just couldn't prov...

12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the market share , ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s algorithm as you plan the next year’s SEO strategy. In order to grow in the digital economy, we have to diversify our efforts. What better way to do that than by making sure that you rank on all the top search engines relevant for your audience? Generally, there’s two reasons why your audience would choose an alternative search engine over Google: geopolitical reasons and/or privacy concerns . As such, I’ve categorized the search engines below by global market share and by data privacy. Top alternative search engines by global market share When analyzing the global desktop market share of search engines throughout the last decade, there are a few small but mig...

MozCon is bringing the Future of Search to Seattle this August 7-8, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage exclusively for new voices. Are you the person that everyone in your network looks to for digital marketing advice? Perhaps you’ve been honing your voice on podcasts or blogs, all the while dreaming of stepping onto the big stage to share your innovative ideas? Now’s your chance to submit your pitch for the opportunity to join industry leaders on the MozCon stage in front of 1,500 of your peers. (No pressure!) Not sure what a community speaker is? At MozCon, we have a speaker selection committee that identifies practitioners at the top of their professional field with a mean speaking game. But these spots are by invite only, and we know the community is bursting at the seams with hidden gems ready to share groundbreaking research, hot tips, and SEO tests th...

In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome back to another edition of Whiteboard Friday. My name is Meghan, and I'm on the Learning team here at Moz. Today, I'm going to talk to you about harnessing the power of feedback when it comes to content iteration. So one of the projects that I contribute to in my position here is taking care of our customer help center, which we call the Help Hub. If you're not familiar with the Help Hub, this is where we house all of our how-to guides, tips and tricks, workflows, and troubleshooting guides for the Moz tools. I do encourage you to check it out if you have some time later or if you have questions about t...

We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work? Tom tries to tackle this question by demonstrating how he plans to use ChatGPT, along with other natural language processing systems, in his own work. Be sure to check out the commentary on ChatGPT from our other Moz subject matter experts, Dr. Pete Meyers and Miriam Ellis: ChatGPT Won’t Replace Google Search (Yet) 5 Times ChatGPT Steered Me Wrong in Local SEO Video Transcription Hello, I'm Tom Capper from Moz, and today I want to talk about how I'm going to use ChatGPT and NLP, natural language processing apps in general in my day-to-day SEO tasks. This has been a big topic recently. I've seen a lot of people tweeting about this. Some people saying SEO is dead. This is the beginning of the end. As always, I think that...

In a recent study , we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor of pillar pages? Not exactly. Here’s the catch: You really can’t have one without the other, and it all comes down to content mapping. I’ll explain exactly what I mean in this article. What is a pillar page? A pillar page is a piece of content that comprehensively covers a broad topic. Pillar page — also sometimes referred to as hub and spoke — content weaves together a wide range of relevant subtopics (spokes), organizes them all in one place (hub), and effectively showcases your subject matter expertise for the broad topic. Pillar page content should be easy to navigate for readers looking to learn — at a high level — about a particular topic, but should also off...