The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024

Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers.

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Google's December 2020 Core Update: By the Numbers

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Posted by Dr-Pete On December 3rd, Google announced that they were rolling out the latest Core Update . Initially, the bulk of the impact seemed to arrive on that date, with MozCast spiking at 112.4°F: We measured above-average ranking flux in the three days prior to the update announcement, and a few days after the announcement, but the bulk of the flux seemed to occur on the roll-out day. (The dotted line represents the 30-day average prior to December 3rd.) How did December 2020 compare to other Core Updates? While technically the third largest named core update, Google's December Core Update was very close in measured impact to the May 2020 Core Update and the August 2018 "Medic" Update. Winners and more winners Back in May, I came down pretty hard on winners and losers reports. I don't want to discourage all core update analyses, but our rush to publish can produce misleading results, especially with multi-day updates. In May, I settled on a 7-day update...
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